About SEO Casino Agency
A search-first agency since 2010, focused on gambling since 2015. Sixty-plus specialists in SEO, content, outreach, development and PPC, working with operators, affiliates and suppliers across Europe.
What we are
Our team started in 2010 as an SEO agency and grew into a full digital team around one principle: search is where intent lives, and everything else — content, links, brand, development, paid — should serve it. In 2015 our first casino client showed us how much harder search is in gambling. We have specialised in it since.
How we work
Roadmaps, not reports
Every audit becomes a prioritised backlog with owners and expected impact. We follow tasks to deployment.
Native, not translated
Editors and outreach specialists who live in the markets they work on.
Transparent
Shared dashboards, shared channels, named project leads. You see the work as it happens.
Compliant
Licensed operators only; every deliverable reviewed against the advertising rules of its GEO.
Who we serve
- Online casinos
- Sportsbooks
- Casino affiliates
- Crypto casinos
- Poker rooms
- Game providers
- Payment providers
- Lottery & bingo
- B2B platforms
- Media & comparison sites
Team
14 years in search. Leads strategy for operators and platform migrations.
Runs outreach and authority campaigns in restricted verticals across 25+ GEOs.
YMYL content standards, E-E-A-T and multi-language content operations.
Crawl budget, JS rendering, log analysis and structured data on large platforms.
Branded SERP control, impersonation takedowns and affiliate compliance monitoring.
Google Ads certification for gambling, compliant paid search and paid social.
Frequently asked questions
Where is SEO Casino Agency based?
Our European entity is in Malta, with team members across Malta, Germany, Spain, Sweden and the UK. We work remotely with clients in every European market and meet in person at ICE, SiGMA, SBC and iGB events.
How big is the team?
Sixty-plus people: SEO strategists and technical specialists, native-language editors, outreach managers, developers and designers, PPC specialists and project leads.
Do you work with agencies?
Yes — white-label SEO, link building and content for agencies and affiliate networks, under NDA.
Ready to grow organic revenue in regulated markets?
Tell us your GEOs, your platform and where traffic stalls. We come back with a scoped plan, not a sales deck.