Brand SERP protection
Page one for your brand is prime real estate. We measure how much of it you own, take back what affiliates, clones and third parties have occupied, and keep it that way with daily monitoring.
Typical intruders on a brand SERP
Affiliates
Bonus, code and review pages for your brand, monetised with your own commission.
Clones and phishing
Look-alike domains and mirrors capturing logins and deposits.
Review and forum threads
Trustpilot, Reddit, AskGamblers and local forums with negative or outdated content.
App stores and aggregators
Listings and directories you do not maintain.
Competitors
Comparison pages "[brand] vs [competitor]" and alternatives lists.
News
Old stories that no longer reflect reality but still rank.
Programme
Snapshot
Brand and brand + modifier SERPs per GEO on mobile and desktop; owned share; intruders classified.
Owned assets and signals
Pages, profiles and listings built or improved; entity and sitelink signals shipped; internal links and links to owned assets.
Enforcement
Affiliate compliance actions, takedowns for clones and phishing, platform reports for fake listings.
Monitoring
Daily SERP snapshots, alerts for new intruders, monthly share reporting.
Related: Brand SERP protection for iGaming · Brand-owned assets · Impersonation domain monitoring
Frequently asked questions
What is a good brand SERP share?
Seven or more of the ten organic results on page one owned or controlled (your site, your social profiles, your app listings, your help centre, earned coverage you are happy with). Most brands start at two to four.
Can you remove affiliate pages from our brand SERP?
We displace them by ranking owned pages above them, enforce your affiliate programme rules (many brand + code pages violate them) and report misleading or expired offers. Removal happens when there is a rule or legal basis; displacement always works.
How does this differ from the iGaming brand SERP page?
The iGaming page describes the gambling-specific playbook (affiliate bonus pages, regulator rules). This page covers the service for any brand. The method is the same; the intruders differ.
Brand SERP protection: control page one for your brand
Brand SERP protection treats the first page of results for your brand as prime real estate and measures how much of it you own. Typical intruders are affiliates with bonus and review pages, clones and phishing domains, review and forum threads, app-store and directory listings you do not maintain, competitors' comparison pages and old news. Protecting brand search results means displacing them with owned assets, enforcing rules where they apply and monitoring daily so new intruders are caught the day they appear.
Brand SERP control programme
- Snapshot: brand and brand + modifier SERPs per GEO on mobile and desktop; owned share; intruders classified
- Owned assets and signals: pages, profiles and listings built or improved; entity and sitelink signals; links to owned assets
- Enforcement: affiliate compliance actions, takedowns for clones and phishing, platform reports for fake listings
- Monitoring: daily snapshots, alerts for new intruders, monthly share reporting
What a good brand SERP looks like
Seven or more of the ten organic results on page one owned or controlled — your site, your profiles, your app listings, your help centre and earned coverage you are happy with. Most brands start at two to four. Because brand searches convert several times better than non-brand, every result taken back is measurable in registrations.
Brand SERP protection for any brand
The method is identical for casino, fintech, e-commerce or SaaS brands; only the intruders differ. For gambling-specific playbooks — affiliate bonus pages, regulator rules — see the iGaming brand SERP protection page.
Ready to grow organic revenue in regulated markets?
Tell us your GEOs, your platform and where traffic stalls. We come back with a scoped plan, not a sales deck.