iGaming SEO pricing: plans, link building and audits
iGaming SEO pricing for licensed operators, affiliates and suppliers: monthly plans, link building, audits and brand protection, shown as starting prices. The final price is set after the audit.
How our prices work
Our iGaming SEO pricing is published as starting points, so you can see the order of magnitude before the first call. Every figure on this page reads "from": the work for a licensed casino in one regulated GEO is not the same as the work for an operator group across five licences, and we would rather show that honestly than pad a single package to cover both. We work only with licensed operators, affiliates and suppliers in Europe, the UK and LATAM.
All prices on this page are starting prices in euros. The final price is set individually after the audit, based on the scope of work, the number of GEOs, the competition in each market and the current authority of your domain. The exact quote comes with the proposal.
iGaming SEO pricing: monthly retainer plans
Most clients work with us on a monthly retainer. The three casino SEO packages below differ by the number of markets, the volume of pages and content, and the number of editorial links. The deliverables are typical monthly volumes; the proposal confirms the exact numbers after the audit.
Start
For one brand in one GEO: a new licence, a relaunch or a site that has stalled.
from €3,000 / month
- Onboarding audit: technical, content and links for one GEO
- Keyword map and on-page optimisation of 5–8 priority pages a month
- 2–4 content pieces a month by a native editor
- 3–5 editorial link placements a month
- Monthly report and monthly call
- Named account manager
Growth
For 2–3 GEOs, or one high-competition market such as the UK or Germany.
from €5,000 / month
- Onboarding audit per GEO, including hreflang and licence domains
- On-page optimisation of 10–15 pages a month across markets
- 5–8 content pieces a month in each market's language
- 6–10 editorial link placements a month
- Monthly report, call every two weeks
- Dedicated account manager
Authority
For operators running several GEOs and licences from one platform.
from €8,000 / month
- Full audit across all GEOs and domains, with server log analysis
- On-page and template work on 20+ pages a month
- 10–12 content pieces a month across markets
- 10–15 editorial link placements a month, national media where it fits
- Weekly status update, monthly report, quarterly roadmap review
- Dedicated account manager and senior strategist
Plan prices are starting points. The final monthly fee is set individually after the audit and depends on scope, GEOs, competition and your current authority.
Enterprise: custom scope and pricing
Multi-brand groups, operators with more than a handful of licences, large affiliate networks and B2B suppliers with several product sites rarely fit a plan. For them we build the scope from the audit: which brand owns which queries in each market, which teams we work alongside, how often we report and who signs off on content. The price follows that scope and is set in the proposal.
- Keyword ownership per brand and per GEO, so brands in one group stop competing with each other
- Work alongside in-house SEO, content and development teams from a shared backlog
- Reporting cadence and KPIs agreed with your management, down to registrations and FTDs by market
- Brand protection, AI search and PPC combined in one plan where it makes sense
Included in every plan
Whatever the size of the retainer, the way we work does not change:
- Licensed brands only, with every page checked against the advertising rules of its GEO
- Native editors and keyword research per language, not translations of one English site
- Editorial links only: no PBNs, no link marketplaces, no hacked or hidden links
- A link log with URL, publisher, anchor, target page and live status for every placement
- Findings written as tickets your developers or platform provider can ship
- Reporting tied to registrations and FTDs, not to rankings alone
Casino link building pricing
Links are priced per placement by publisher tier, or as a monthly package with a fixed budget. Casino link building pricing depends mostly on the publisher: a regional or topical site costs far less than a national news outlet, and some publishers do not accept gambling content at all. Details of how we source and vet publishers are on our casino link building and link building services pages.
| Placement | Typical publisher | Price |
|---|---|---|
| Tier 3: regional and topical | Local news, sports and lifestyle sites in the target GEO | from €120 per link (typically €120–250) |
| Tier 2: niche publishers | Established gambling, betting and finance publications | €200–450 per link |
| Tier 1: national media | National news and major portals that accept gambling content | from €900 per link |
| Niche edits | A link added to an existing, already indexed article | 30–50% below a guest post on the same publisher |
| Monthly link-building package | A mix of tiers planned against your link gap | from €1,500 / month |
Link prices are starting points. The final price depends on the GEO, the publisher and the target page, and is confirmed in the proposal before any placement goes live.
SEO audit price
An audit is a one-off project with a fixed price. The SEO audit price depends on the number of page types, GEOs and licence domains, and on whether we have access to server logs. The output is a prioritised backlog, not a crawler export. Scope and method are described on the website SEO audit page; the technical part is covered in detail under iGaming technical SEO.
| Audit | What it covers | Price |
|---|---|---|
| Express audit | The main technical blockers, indexation and the highest-impact quick wins for one site | from €750 one-off |
| Full SEO audit | Technical, content and links, with a roadmap ranked by impact and effort | from €1,500 one-off |
Audit prices are starting points. The final price is set after a short scoping call and depends on site size, GEOs and domains.
Brand protection pricing
Brand protection is a monthly service, because impersonation domains, fake apps and hostile results on branded queries keep appearing. Brand protection pricing covers ongoing monitoring and work on the branded SERP; takedowns differ too much in effort to price in advance. See brand protection, brand SERP protection and impersonation domain monitoring.
| Service | What it covers | Price |
|---|---|---|
| Monitoring and SERP protection | Branded SERP tracking per GEO, impersonation domain monitoring, actions to keep official pages on top | from €1,200 / month |
| Takedown work | Requests to registrars, hosts, app stores and search engines for confirmed cases | quoted per case |
Brand protection prices are starting points. The final fee depends on the number of brands and markets monitored and is set in the proposal.
Add-ons: AI search and PPC management
Two services are usually added to an SEO retainer rather than bought on their own. AI search optimisation works on how your brand is cited in AI answers and overviews. PPC management covers paid search in the markets where your licence allows gambling ads.
| Add-on | Pricing model | Price |
|---|---|---|
| AI search optimisation | Monthly fee on top of an SEO plan | from €1,000 / month |
| PPC management | Management fee as a percentage of ad spend, with a monthly minimum | quote on request |
Add-on prices are starting points and are set individually after the audit, together with the rest of the proposal.
What affects your iGaming SEO pricing
The audit exists to answer one question: how much work your goals actually need. These are the factors that move the number.
Scope of work
Which service lines you need, how many page types and templates are involved, and whether we implement changes or write tickets for your developers or platform provider.
Number of GEOs
Each market needs its own keyword research, native content, regulator terminology check and local links. Three GEOs cost more than one, though not three times as much, because architecture and templates are shared.
Competition in each market
The UK and Germany demand more content depth and stronger links than a smaller regulated market. The gap to the brands already in the top five sets the link budget.
Current authority
An established domain with a clean link profile needs a different plan from a new domain or one carrying old toxic links. We measure the gap during the audit.
Platform and access
White-label and turnkey platforms limit what can be changed. More vendor tickets and workarounds mean more hours, so platform control is part of the quote.
Pricing for operators
Operators usually start with a full audit and move to a Growth or Authority plan, because most run more than one GEO or a market where the top results are held by large brands. The retainer covers technical, content and link work on game, category, bonus and payment pages. Brand protection is often added once affiliates or impersonation domains appear on branded queries.
Pricing for affiliates
Affiliate sites live on content and links, so their budget leans that way. Many affiliates take the Start or Growth plan with a higher share of content pieces, or buy a monthly link-building package alongside an in-house content team. The audit focuses on core update exposure, thin review templates and anchor profiles. See casino affiliate SEO.
Pricing for suppliers and B2B
Game studios, platform providers and payment companies compete for a smaller set of B2B queries, but the buyers are senior and the sales cycle is long. The work is mostly content and thought leadership with a limited number of strong links, so a Start plan or a custom scope is usually enough. We quote after reviewing your product pages and target markets.
Pricing for new brand launches
A launch is priced as a project for the build phase, then moves to a monthly plan once the site is live. The project covers URL structure, templates, hreflang, trust pages and the first links before the launch date set by the licence. Getting this right before launch costs less than fixing it later. Details on the brand launch SEO page.
Results and next steps
We do not publish result promises next to prices, because outcomes depend on the market and the starting point. Results from comparable projects are on our case studies and testimonials page. To get a quote, contact us with your domain and target GEOs; the proposal sets out the scope, deliverables and final price. Service details are on the iGaming SEO services and casino SEO agency pages.
Frequently asked questions
How much does casino SEO cost per month?
For a licensed casino in one GEO, our retainers start from €3,000 a month. Two or three GEOs, or one high-competition market such as the UK, usually start from €5,000, and multi-GEO operators from €8,000. Link-building packages start from €1,500 a month. The final monthly fee is set individually after the audit, based on scope, markets, competition and your current authority.
Why is gambling SEO more expensive?
Gambling is one of the most contested areas of search, and Google treats it as YMYL content. Ranking needs deeper content checked against each regulator's rules, native editors per language, and links from publishers that accept gambling content, which charge more and refuse more often. Every GEO also needs its own research and compliance review, so the same scope costs more than in an unregulated niche.
Is there a minimum contract term?
The term is agreed in the proposal, together with the scope and notice arrangements. As a guide, SEO in regulated gambling markets rarely shows its full effect in the first two or three months, so we plan retainers around a realistic timeline for your GEOs and explain it before you sign. One-off projects such as audits have no ongoing term.
Are there setup fees?
Whether a setup or onboarding cost applies depends on the scope, and it is agreed in the proposal. Every retainer plan on this page starts with an onboarding audit as part of its deliverables. Where a project needs extra setup work, such as a migration plan or a launch build, it is shown as a separate line so you can see exactly what you pay for.
Do you take one-off projects instead of a retainer?
Yes. Audits, link-building campaigns, site migrations, launch builds and content projects can all be ordered as one-off work with a fixed price. The express audit starts from €750 and the full audit from €1,500. Many clients start with a project, review the results and the roadmap, and then decide whether a monthly plan makes sense.
How does payment work?
Prices are quoted in euros. The invoicing schedule, payment terms and any prepayment for link placements are agreed in the proposal before work begins. Each invoice is tied to the deliverables of that period, and the monthly report shows what was delivered, including every link placement with its URL and live status.
Can we change plan as we add markets?
Yes. Scope usually grows when an operator gets a new licence or an affiliate enters a new GEO, and the plan can be revised to match. When and how a change takes effect is agreed in the proposal. Before adding a market we run a short audit of that GEO, so the new price reflects its competition rather than a flat surcharge.
Do you guarantee results for the fee?
No. We commit to deliverables, timelines and transparent reporting, not to rankings, because search results in gambling depend on competitors and on Google. The proposal includes a realistic forecast per GEO based on the audit. Results from comparable projects are on our case studies page, and the monthly report shows exactly what was shipped and what changed.
iGaming SEO pricing explained
iGaming SEO pricing covers three kinds of work: monthly retainers that combine technical SEO, content and links; per-placement link building; and one-off projects such as audits, launches and migrations. Retainers for one GEO start from €3,000 a month, link placements from €120, and a full audit from €1,500. The final figure always follows the audit, because the effort needed to rank in a regulated gambling market depends on the market and on the site.
How the packages are built
Each plan is a set of monthly volumes: pages optimised, content pieces, link placements and a reporting cadence. The volumes grow with the number of GEOs and the level of competition, not with a list of extras. Everything else in the plan stays the same: native editors, editorial links only, compliance checks per market and reporting in registrations and FTDs.
Retainer or project
Ongoing growth needs a retainer, because rankings in gambling are contested every month and links and content compound. A one-off project suits a defined task: an audit, a migration, a launch build or a link campaign for a single market. Many clients start with an audit and decide on a retainer once they have seen the roadmap.
What we do not sell
- Links from PBNs, link farms or hacked sites
- Guaranteed rankings or guaranteed traffic numbers
- SEO for unlicensed operators or for markets where the brand holds no licence
Ready to grow organic revenue in regulated markets?
Tell us your GEOs, your platform and where traffic stalls. We come back with a scoped plan, not a sales deck.