Daniel Weber
Founder and Head of SEO. Fourteen years in search, ten in gambling. Leads strategy for operators, platform migrations and technical SEO.
About
Daniel founded the agency in 2010 after five years in in-house SEO for e-commerce in Germany. Since the agency's first casino client in 2015 he has led iGaming strategy: page-type frameworks for casino and sportsbook platforms, migrations without traffic loss, GEO and domain strategy across European licence regimes, and the measurement frameworks that tie organic traffic to registrations and deposits. He is based in Malta and works with operators across the EU and the UK.
Focus areas
- Casino and sportsbook SEO strategy and roadmaps
- Platform migrations and replatforming
- Technical SEO: crawl budget, rendering, international setup
- Domain and hreflang strategy across licence domains
- Measurement: organic to FTD attribution
Speaking and writing
Regular speaker on operator SEO panels at SiGMA and iGB Affiliate; author of the page-type framework articles on this blog.
Contact
Reach Daniel through the contact page or on LinkedIn.
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