Landing page design
Fast, compliant landing pages for PPC, affiliate, CRM and app campaigns — designed for one action, built for testing, and cleared against the advertising rules of each European market.
Landing page types
PPC landing pages
Per GEO and per intent (brand, casino, slots, sports, live), aligned with ad copy and Google's gambling policy.
Affiliate campaign pages
Offer pages for affiliate traffic with tracking parameters preserved through registration.
CRM and reactivation pages
Personalised bonus and tournament pages for email, SMS and push campaigns.
App install pages
Store links, deep links, QR codes and instructions per platform and market.
Sports event pages
Time-boxed pages for tournaments and big fixtures with odds widgets and countdowns.
B2B lead pages
Demo requests, event meetings and whitepaper downloads for suppliers.
What we optimise for
- One action per page, above the fold on mobile
- Load time under two seconds on 4G; Core Web Vitals green
- Trust elements: licence, payment logos, RG messaging, reviews where allowed
- Compliance per GEO built into the template, not added later
- Tracking to registration and FTD, server-side where possible
- Variants ready for A/B testing from launch
Related: Google Ads · UX/UI design · Paid social
Frequently asked questions
What makes a gambling landing page compliant?
Depends on the GEO: bonus terms shown with the offer, responsible gambling messaging and helpline, age restriction, licence disclosure, no claims about winning or income, no appeal to minors. We keep a checklist per market and review every page against it.
Do you run A/B tests?
Yes — headline, offer, form length, trust elements, layout. Pages are built on a component system so variants ship in hours, with tests tracked to registration and FTD rather than clicks.
Can pages be built inside our platform?
Where the platform allows — yes. Otherwise we host pages on a fast, separate stack and hand off to the platform's registration flow with tracking preserved.
Landing page design for casino and betting campaigns
Landing page design for gambling campaigns has one job per page — registration, deposit, app install or lead — and one constraint: the advertising rules of the market. Casino landing pages for PPC, affiliate, CRM and app campaigns are built fast, compliant and testable, with tracking preserved through to registration and first deposit so campaigns are optimised for players, not clicks.
Betting landing page design by campaign type
- PPC landing pages per GEO and intent, aligned with ad copy and Google's gambling policy
- Affiliate campaign pages with tracking parameters carried through registration
- CRM and reactivation pages for bonuses and tournaments via email, SMS and push
- App install pages with store links, deep links and QR codes
- Sports event pages with odds widgets and countdowns; B2B lead pages for demos and events
What makes a gambling landing page compliant
Bonus terms shown with the offer, responsible gambling messaging and helpline, age restriction, licence disclosure, no claims about winning or income and no appeal to minors — built into the template per market and reviewed before every launch, so compliance is not a last-minute edit.
Built for speed and testing
Under two seconds on 4G, Core Web Vitals green, one action above the fold on mobile, trust elements where allowed, server-side tracking where possible and variants ready for A/B testing of headline, offer, form length and layout — tested against registrations and FTDs.
Ready to grow organic revenue in regulated markets?
Tell us your GEOs, your platform and where traffic stalls. We come back with a scoped plan, not a sales deck.