Paid social advertising (Meta, LinkedIn and more)

Player acquisition on Meta and other social platforms where gambling ads are permitted, and LinkedIn campaigns for B2B iGaming suppliers, platforms and affiliate programmes.

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Two audiences, two playbooks

B2C: player acquisition

Meta (Facebook, Instagram) and other platforms where your licence and the local rules permit gambling advertising. Creative testing, 18+/21+ targeting, lookalikes from depositors, retargeting within platform rules, and tracking to registrations and FTDs.

B2B: suppliers, platforms, affiliates

LinkedIn and X campaigns for game studios, aggregators, platform and payment providers and affiliate programmes targeting operator decision-makers — with event-driven pushes around major iGaming conferences and lead tracking to your CRM.

What we handle

Platform permissions and licence verification per GEO
Audience strategy: interests, lookalikes, retargeting, CRM lists (with consent)
Creative production and compliance review (bonus wording, RG messaging, age)
Landing pages and lead forms
Conversion tracking (pixel, CAPI/server-side, CRM integration)
Weekly optimisation and monthly reporting by GEO and audience

Reporting

Spend, reach, CTR, CPM, registrations and FTDs (B2C) or MQLs and pipeline (B2B), per platform, GEO and audience — in the same dashboard as your search campaigns.

Frequently asked questions

Can casinos advertise on Meta in Europe?

With written permission from Meta per country and a valid licence — yes, in many EU markets. Targeting is restricted to 18+ (or older where required) and creatives must follow local rules. We manage the application and the compliance.

Is LinkedIn useful for iGaming?

For B2B — very. Game studios, platform providers, payment companies and affiliate programmes reach operator decision-makers efficiently with LinkedIn, especially around ICE, SBC, SiGMA and iGB events.

What about TikTok, X and Reddit?

Availability varies by platform and GEO; some allow licensed operators, some only affiliates or responsible gambling messaging. We advise per market and only run what is compliant.

Paid social for iGaming runs two playbooks. For licensed operators, Meta ads for gambling are possible in many EU markets with written permission per country, 18+ or 21+ targeting and creatives that follow local rules; TikTok, X and Reddit availability varies by platform and GEO. For suppliers, platforms and affiliate programmes, LinkedIn ads for iGaming B2B reach operator decision-makers efficiently — especially around ICE, SBC, SiGMA and iGB.

Platform permissions and licence verification per market
Audience strategy: interests, lookalikes from depositors, retargeting, consented CRM lists
Creative production with compliance review: bonus wording, responsible gambling, age
Landing pages and lead forms; pixel, CAPI and server-side conversion tracking
Weekly optimisation and monthly reporting by GEO and audience

LinkedIn campaigns for iGaming suppliers

Game studios, aggregators, platform and payment providers and affiliate programmes use LinkedIn and X to reach heads of acquisition, product and compliance at operators, with event-driven pushes and lead tracking into the CRM. Reporting covers MQLs and pipeline rather than registrations.

Social profiles are brand-owned assets that also rank for brand queries; campaign landing pages are built on the same compliant, fast templates as SEO pages; and paid audiences are informed by what organic search shows converts. One roadmap, one dashboard.

Ready to grow organic revenue in regulated markets?

Tell us your GEOs, your platform and where traffic stalls. We come back with a scoped plan, not a sales deck.

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