Affiliate and competitor monitoring
Affiliates promote your brand in ways you never approved; competitors move on the SERPs you care about. We monitor both per GEO and turn it into compliance actions and strategy.
Affiliate compliance monitoring
Advertising rules per GEO
Bonus terms display, responsible gambling messaging, age restrictions, prohibited claims — checked against local regulation.
Programme terms
Brand bidding, brand in domains and handles, use of logos, offer accuracy, expired promotions.
Search and paid presence
Which affiliates rank and bid for your brand, and what they say.
Enforcement queue
Cases with evidence and severity for your affiliate team; follow-up until resolved.
Competitor intelligence
| Signal | What it tells you |
|---|---|
| Ranking moves on money keywords | Where you are losing or gaining per GEO |
| New pages and content velocity | Which page types competitors invest in |
| New referring domains | Which publishers accept gambling links and sell to competitors |
| SERP features | Where featured snippets, video and PAA can be won |
| Paid and promotions | Offers and channels competitors run per market |
Deliverables
Monthly affiliate compliance report and enforcement queue; monthly competitor intelligence report per GEO; alerts for high-risk affiliate violations and significant competitor moves.
Related: Brand abuse monitoring · SERP monitoring · Brand SERP protection
Frequently asked questions
Why monitor affiliates if they send us players?
Because a non-compliant affiliate can trigger a regulator fine against the operator (the operator is liable in most European markets), and a brand-bidding affiliate charges commission on players who were already yours. Monitoring protects the licence and the margin.
What competitor data do you track?
Rankings on shared money keywords, new and changed pages, content velocity, new referring domains and their sources, SERP features won, paid search activity and promotions per GEO.
Do you work with our affiliate manager?
Yes — the output is an enforcement queue for your affiliate team with evidence, plus recommendations for programme terms.
Affiliate and competitor monitoring for operators
Affiliate monitoring protects two things: the licence, because in most European markets the operator is liable for what its affiliates publish, and the margin, because a brand-bidding affiliate charges commission on players who were already yours. Competitor SEO monitoring adds the other half of the picture — who is moving on the SERPs you care about, with which pages and which links — so strategy is based on evidence rather than guesswork.
Affiliate compliance monitoring per GEO
- Advertising rules: bonus terms display, responsible gambling messaging, age restrictions, prohibited claims
- Programme terms: brand bidding, brand in domains and handles, logo use, offer accuracy, expired promotions
- Search and paid presence: which affiliates rank and bid for your brand, and what they say
- Enforcement queue with evidence and severity for your affiliate team; follow-up until resolved
Competitor intelligence
Ranking moves on shared money keywords per GEO, new and changed pages and content velocity, new referring domains and the publishers behind them, SERP features won and lost, paid search activity and promotions per market — the inputs for content, link and brand-defence planning.
Deliverables
Monthly affiliate compliance report and enforcement queue; monthly competitor intelligence report per GEO; real-time alerts for high-risk affiliate violations and significant competitor moves. Affiliate brand bidding monitoring runs daily and feeds trademark complaints where programme enforcement is not enough.
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