Lucas Moretti
Head of iGaming and Link Building. Builds and runs editorial link campaigns in restricted niches across 25+ GEOs.
About
Lucas joined the agency in 2016 from an affiliate network in Italy and built the publisher network that became its link building practice: thousands of vetted sites across European markets that accept gambling content, native-language outreach teams and the anchor and velocity rules that keep campaigns safe through core updates. He leads the iGaming practice and works directly with operator and affiliate clients on authority strategy.
Focus areas
- Editorial link building for casino, sportsbook, crypto and affiliate brands
- Digital PR and data-led outreach
- Authority campaigns: tiered mix, anchor governance, velocity control
- Link audits, disavow hygiene and penalty recovery
- Affiliate SEO and core-update recovery
Speaking and writing
Speaker at iGB Affiliate and SBC on link building in restricted niches; author of the link building articles on this blog.
Contact
Reach Lucas through the contact page or on LinkedIn.
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