Website SEO audit

A complete technical, content, link and brand-SERP audit of your gambling site — turned into a prioritised roadmap your team can start shipping the next day.

Request a proposal

What the audit covers

Technical

Crawl budget, indexation, rendering, canonicals, redirects, hreflang, speed and Core Web Vitals, structured data, mobile parity.

Content and on-page

Page-type inventory, thin and duplicate content, keyword cannibalisation, intent mapping, E-E-A-T signals, metadata, internal linking.

Backlink profile

Authority and relevance, anchor distribution, toxic and PBN patterns, lost links, competitor gap by GEO.

Branded SERP

Who ranks for your brand and brand + bonus/review/scam queries; affiliates, impersonators and negative content on page one.

Competitor benchmark

Three to five competitors per GEO: architecture, content depth, link velocity, SERP features they win and you do not.

Compliance check

Content and landing pages reviewed against the advertising rules of your target GEOs (bonus wording, responsible gambling, licence disclosure).

What you get

Executive summary: the three to five decisions that will move revenue
Prioritised backlog with effort, impact and owner for every issue
Page-type framework and keyword map for the next 6–12 months
Link acquisition plan by GEO and page type
Branded SERP action plan
A 60-minute walkthrough with your team and 30 days of follow-up questions

Process and timeline

Kick-off (day 1–2)

Access, NDA, GEO and licence briefing, platform constraints.

Data collection (week 1)

Crawl, logs, Search Console export, backlink pull, SERP snapshots per GEO.

Analysis (week 2–3)

Cross-referencing findings, sizing impact, drafting the roadmap.

Delivery (week 3–4)

Roadmap, backlog and walkthrough call. Implementation support optional.

Frequently asked questions

What do you need from us to start?

Read access to Google Search Console and analytics, a recent server log export (2–4 weeks), staging access if available and a short call about GEOs, licences and platform constraints. We sign an NDA first.

How is this different from a free automated audit?

Tools list issues; we decide which ones matter for your revenue. A casino with 30,000 game pages does not need 30,000 rows of 'missing H1' — it needs to know that 11,000 of them should not exist, and which 200 deserve real content.

Can you audit a site we are about to acquire?

Yes. Pre-acquisition audits check for manual actions, toxic link history, thin-content risk and hidden technical debt — before you pay for a domain that will need a year of clean-up.

What happens after the audit?

You can implement the roadmap in-house, hire us for implementation support, or hand parts to your platform vendor. The roadmap is written so any of the three works.

Website SEO audit for casino, sportsbook and affiliate sites

A website SEO audit for a gambling site answers one question: which changes will move revenue, in what order. Our casino SEO audit combines technical, content, backlink and branded-SERP analysis with a competitor benchmark per GEO and a compliance check, and delivers a prioritised backlog with effort, impact and owner for every issue — not a 30,000-row export of missing H1s.

What a technical SEO audit for gambling includes

Crawl budget, indexation, rendering, canonicals, redirects, hreflang, speed, structured data
Page-type inventory, thin and duplicate content, cannibalisation, intent mapping, E-E-A-T signals
Backlink authority and relevance, anchor distribution, toxic and PBN patterns, competitor gap
Branded SERP: who ranks for your brand and brand + bonus/review/scam per GEO
Three to five competitors per market: architecture, content depth, link velocity, SERP features
Advertising-rule compliance for bonus wording, responsible gambling and licence disclosure

SEO audit deliverables

An executive summary of the three to five decisions that matter, a prioritised backlog, a page-type framework and keyword map for the next 6–12 months, a link acquisition plan by GEO, a branded SERP action plan, a 60-minute walkthrough and 30 days of follow-up questions. Delivery in two to four weeks depending on platform size.

When to order a casino SEO audit

Before a migration or replatforming, after a core update drop, before entering a new GEO, before acquiring a domain (pre-acquisition audits check manual actions and toxic link history) and whenever traffic has flattened while competitors grow. The roadmap is written so it can be implemented in-house, by us or by your platform vendor.

Ready to grow organic revenue in regulated markets?

Tell us your GEOs, your platform and where traffic stalls. We come back with a scoped plan, not a sales deck.

Request a free audit See results