Our story
Fifteen years of search, ten of them in gambling. Here is how a small SEO agency became a European iGaming team.
2010 — Search first
The company opened as a three-person SEO shop. The rule from day one: rank pages that deserve to rank, and measure in revenue. E-commerce and B2B clients came first; by 2013 we had added content and web development because rankings kept stalling on sites we could not fix.
2015 — The first casino
An online casino operator asked for help after a migration lost half its traffic. The migration was fixable in a month. What was not fixable with our existing playbooks: publishers refusing links, affiliates outranking the brand for its own name, a platform vendor who controlled every template. We rebuilt our methods around those constraints — and found we liked the problem.
2017–2020 — Building the network
We built our own database of publishers willing to work with gambling content, market by market, editor by editor. Native-language teams followed: German, Spanish, Italian, Nordic, Polish. Link building in a restricted niche became our best-known service, with authority campaigns that survived every core update since.
2021 — Brand protection
Clients kept losing brand clicks to affiliates, clones and "scam" threads. We turned ad-hoc fixes into a service line: brand SERP measurement, owned assets, abuse monitoring, enforcement and SERM. Today it is the fastest-payback work we do.
2024 — Europe
Regulation moved fast — the Netherlands, Germany, Ontario, new Nordic rules, Finland liberalising. Our operator clients needed a partner inside the European regulatory conversation, so we opened a European entity in Malta and built the team around licensed markets.
Today
Sixty-plus specialists, 200+ clients, 25+ GEOs. Casino, sportsbook, poker, crypto and affiliate brands. One roadmap per client across SEO, links, content, brand protection, development and paid — measured in registrations and deposits.
Ready to grow organic revenue in regulated markets?
Tell us your GEOs, your platform and where traffic stalls. We come back with a scoped plan, not a sales deck.