Emma Lindqvist
Head of Content and Localization. Runs native editorial teams in 15 languages and the YMYL content standards behind every page we publish.
About
Emma joined the agency in 2018 from the content team of a Swedish-licensed operator and built its editorial operation: native editors across European markets, content standards for YMYL pages, compliance checklists per regulator and the localization workflows that let operators launch new GEOs with content that ranks from day one.
Focus areas
- Content strategy and page-type frameworks
- YMYL content standards and E-E-A-T programmes
- Localization for European gambling markets in 15 languages
- Compliance review: bonus wording, responsible gambling, licence disclosure
- Editorial operations at platform scale
Speaking and writing
Speaker on content and localization panels at SiGMA; author of the content and E-E-A-T articles on this blog.
Contact
Reach Emma through the contact page or on LinkedIn.
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