Swatar, Birkirkara, Malta · Working across the EU, UK & LATAM LinkedIn Telegram

Case studies and testimonials

Numbers, GEOs and timelines from operator, affiliate and crypto clients. Names are withheld under NDA; details are available on a call.

Selected results

Online casinoGermany · Austria · Switzerland

From crawl waste to +212% non-brand clicks on a 40k-page casino

Consolidated 11,000 near-duplicate game URLs, rebuilt category templates with real content, and shipped a JS-rendering fix so Googlebot saw the same lobby as users.

  • +212%non-brand clicks
  • +148%organic FTDs
  • 7 moto result
SportsbookSpain · Italy

Brand SERP defence: 2 → 8 controlled results on the first page

Built and ranked brand-owned assets, pushed affiliate 'bonus code' pages below the fold and removed two impersonation domains through registrar and Google legal channels.

  • 8/10owned results
  • -64%brand clicks to affiliates
  • 90 dto result
Casino affiliateUK · Ireland · Canada

Review site out of a core-update slump: +186% traffic in 6 months

Refreshed 300 review pages with tested, dated, named-author content; pruned 1,400 thin pages; ran a 6-month editorial link campaign to money pages.

  • +186%organic sessions
  • +94keywords in top 3
  • x2.4affiliate revenue
Brand launchNetherlands · Belgium

New KSA-licensed brand indexed and ranking for brand terms in week one

Pre-launch technical setup, hreflang, entity and Knowledge Panel groundwork, seeded owned assets so the brand name was not left to affiliates on day one.

  • #1brand term day 5
  • 100%pages indexed
  • 0affiliate hijacks
Crypto casinoGlobal · EN, DE, PT

Link building in a restricted niche: DR 21 → 54 without a single penalty

18-month editorial campaign across crypto, fintech and gaming publishers, anchor plan tied to the page-type framework, monthly link audits and disavow hygiene.

  • DR 54from 21
  • +310%organic registrations
  • 0manual actions
ReputationSweden · Denmark · Finland

SERM: negative Trustpilot story pushed off page one for brand + ‘scam’

Response plan, verified review generation, owned-content ranking for 'brand + reviews' and 'brand + legit', plus structured PR in local media.

  • 0negatives in top 10
  • 4.3u2605Trustpilot from 2.6
  • 5 moto result

What clients say

SEO Casino Agency rebuilt our game and category templates and fixed the crawl budget mess on 40k pages. Non-brand clicks from Germany and Finland doubled within five months.

Marcus L.Head of SEO, MGA-licensed casino group

The branded SERP work was the fastest ROI we have seen: within three months we controlled seven of the top ten results for our brand in .es instead of two.

Elena R.CMO, sportsbook operator (Spain, Italy)

Link building that actually passes editorial review. Real iGaming publishers, transparent reporting and no surprises in the disavow file.

Tom W.Founder, casino affiliate network

We launched in two new GEOs with SEO Casino Agency handling localization and technical setup. Both markets were indexed cleanly and ranking on brand terms from week one.

Sofia K.Marketing Director, Nordic betting brand

They gave our dev team clear tickets with priorities and expected impact instead of a 200-page audit PDF. That is the difference between advice and results.

Daniel P.Product Owner, casino platform provider

Honest about what is possible in a restricted vertical and consistent in delivery. Our organic FTDs are now the cheapest channel we have.

Anna M.Head of Acquisition, crypto casino

Results by service

Service Typical outcome Typical time
Technical SEO on a large platform +40–120% crawl of money pages; index clean-up; visibility recovery 1–4 months
Casino / sportsbook SEO programme +80–250% non-brand clicks 6–12 months
Brand SERP protection Owned share from 2–4 to 7–9 of 10 2–4 months
Authority campaign +15–35 DR points, safe through core updates 6–18 months
Affiliate recovery Recovery to pre-update levels or above 3–9 months
Brand launch Brand SERP owned in week one; clean indexation Launch + 12 weeks

Frequently asked questions

Why are client names not shown?

Operators rarely allow public attribution in a regulated industry. We share full details, dashboards and references on a call under NDA.

Are these results typical?

They are real and representative of what happens when the roadmap is implemented. Results depend on platform constraints, authority, GEO competition and your team's capacity to ship — we set expectations per case in the proposal.

Ready to grow organic revenue in regulated markets?

Tell us your GEOs, your platform and where traffic stalls. We come back with a scoped plan, not a sales deck.