Online casinoGermany · Austria · Switzerland
From crawl waste to +212% non-brand clicks on a 40k-page casino
Consolidated 11,000 near-duplicate game URLs, rebuilt category templates with real content, and shipped a JS-rendering fix so Googlebot saw the same lobby as users.
- +212%non-brand clicks
- +148%organic FTDs
- 7 moto result
SportsbookSpain · Italy
Brand SERP defence: 2 → 8 controlled results on the first page
Built and ranked brand-owned assets, pushed affiliate 'bonus code' pages below the fold and removed two impersonation domains through registrar and Google legal channels.
- 8/10owned results
- -64%brand clicks to affiliates
- 90 dto result
Casino affiliateUK · Ireland · Canada
Review site out of a core-update slump: +186% traffic in 6 months
Refreshed 300 review pages with tested, dated, named-author content; pruned 1,400 thin pages; ran a 6-month editorial link campaign to money pages.
- +186%organic sessions
- +94keywords in top 3
- x2.4affiliate revenue
Brand launchNetherlands · Belgium
New KSA-licensed brand indexed and ranking for brand terms in week one
Pre-launch technical setup, hreflang, entity and Knowledge Panel groundwork, seeded owned assets so the brand name was not left to affiliates on day one.
- #1brand term day 5
- 100%pages indexed
- 0affiliate hijacks
Crypto casinoGlobal · EN, DE, PT
Link building in a restricted niche: DR 21 → 54 without a single penalty
18-month editorial campaign across crypto, fintech and gaming publishers, anchor plan tied to the page-type framework, monthly link audits and disavow hygiene.
- DR 54from 21
- +310%organic registrations
- 0manual actions
ReputationSweden · Denmark · Finland
SERM: negative Trustpilot story pushed off page one for brand + ‘scam’
Response plan, verified review generation, owned-content ranking for 'brand + reviews' and 'brand + legit', plus structured PR in local media.
- 0negatives in top 10
- 4.3u2605Trustpilot from 2.6
- 5 moto result