Markets & regulation

Search work in gambling starts with the licence. What a brand may publish and promote changes by country, and a page that is routine in one market can put a licence at risk in another. Articles in this category look at how regulation shapes SEO in European markets: which pages a licensed operator can run, how domains are set up under each regime, and what changes when a market opens or tightens. Our piece on the Netherlands, Germany and Finland compares three markets going through that change. These articles are SEO guidance, not legal advice, so check any decision with your compliance team. Market-by-market notes are in our markets section.